affinity plus credit union
Life Math is complicated. Affinity Plus makes it easier. A Minnesota company dedicated to Minnesotans. Real employees. Real stress triggers. Millennials and Gens customers came out of the woodwork exceeding all expectations. Which in finance is always good.
Director: Tim Mason
ooh blitz
Affinity Plus is purple. So we added magenta and GenZ-afied the look.
The copy is now part of the local vernacular.









radio
We were also in their ears, on Spotify, Pandora, Sirus, podcasts and even on the radio.