dove ice cream
endless interactive digital video
Using a mouse, trackpad or fingers, viewers choose how to view the film. Fast or slow, forward or back, turning a :15 buy into an never-ending video. Our media partners went above and beyond to make this happen seamlessly.
Desktop Interactive Version (controlled with mouse or trackpad; staging link for internal review purposes only)
Mobile Interactive Version (controlled with your fingers; staging link for internal review purposes only)
dove ice cream digital
dove ice cream print
dove dusted interactive video
Working directly with the media team, we created a video the gives an answer to any question the viewer types in. Once a person starts typing a question, the :15 media buy is extended as long as the user keeps typing questions. We made the product attribute the magical hero of the film. To discover for yourself click here.
dove dusted print
dove holiday preroll
The woman who chooses DOVE Chocolate, lives life with no regrets. At holiday time, she is not one to suffer FOMO.
dove holiday digital
dove/galaxy global film
Galaxy Chocolate is the same company abroad as Dove Chocolate in the U.S. Same chocolate, different wrapper. We needed to create a global film that could cross borders. This was concepted in the UK by our team at AMV. Co-creative directed with Rosie Arnold, AMV/UK and Mandy Hoveyda, BBDO/NY.
